Social media platforms have evolved from entertainment tools into powerful shopping ecosystems. Social commerce allows users to buy products directly from posts, live streams, and influencer pages.
This model benefits brands by reducing friction in the buying journey. Customers no longer need to visit separate websites; everything happens within the platform.
AI algorithms tailor product recommendations based on user behavior, increasing conversion rates. Live-shopping events with influencers generate excitement and real-time engagement.
As more platforms adopt integrated payment systems, social commerce will become a standard part of online retail.
